THE OPPORTUNITIES OF DIGITAL INNOVATION FOR TOURISM SMES
During the BIT international fair in Milan on 12 February, Federturismo held the presentation event of Turismo4.0. It was a great opportunity to discuss project activities with prestigious speakers such as policymakers, stakeholders, and entrepreneurs.
It was an interesting and very “crowded” opportunity to disseminate the project with important speakers, in addition to our President Mrs. Lalli and Mr. Vitelli. Mrs. Daniela Santanchè, Italian Minister of Tourism, Mr. Ngo Dinh ceo of Olivetti and Mr. Colombo, digital tourism experts have discussed how technology can help innovate tourism businesses with the support of government policy initiatives.