Digital technology for greater sustainability of tourism SMEs
Mapping and identifying digital SMEs/startups with disruptive solutions to the tourism sector.
Providing assistantce to tourism SMEs in digital transformation and innovation uptake, through Innovation & Feasibility Assessment Projects, in cooperation with innovation service providers.
Digital technologies skills upgrading, mentoring and assistance programmes run by technology/business experts to build capacity, know-how and technology transfer opportunities.
Supporting smart innovation and novel initiatives via partners from cross-disciplinary areas including ICT, digital technologies and sustainability.
Identification of use cases or flagship initiatives to demonstrate SMART tourism solutions to allow for cross-regional and transnational transfer of best practices.
Promoting workshops/webinars/conferences on new trends and routes for post-Covid recovery, including networking with public/private tourism stakeholders and investors.
Helping tourism SMEs unlock business opportunities through technology adoption
Technology is revolutionizing the way tourists are travelling, experiencing cities and new destinations. The Tourism4.0 consortium considers the development of digital business models in tourism SMEs a fundamental driver to boost competitiveness and sustainability in increasingly digital and customer-oriented markets, while acknowledging limited targeted innovation support on this subject. Therefore, Tourism4.0 consortium has been formed in order to close this gap and enable tourism SMEs to unlock business opportunities and benefit from the uptake and adoption of technology to improve their business models, services and products.